Myfitnesspal by under armour4/27/2023 Additionally, it affords us investment flexibility to drive greater return and value to our shareholders over the long-run." ![]() "This announcement reduces the complexity of our consumer's brand journey by empowering sharper alignment with our long-term digital strategy as we work towards a singular, cohesive UA ecosystem. "As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer," Under Armour president and CEO, Patrik Frisk, said in October. In 2018, Under Armour's shares dropped by 3.8% after the company announced that MyFitnessPal had been hacked, placing the username, email address, and password information of about 150 million of the app's users at risk.ĭebt financing for the sale was provided by MidCap Financial.
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